athlete/team management & representation

With over 15 years of experience in successfully managing and representing athletes and teams internationally, we understand that success in sports requires much more than just talent - it demands strategic guidance, strong advocacy, and a team of professionals committed to long-term success. the_base. sports services stands as a reliable ally and core supporter, a source of solutions, motivation, and wisdom, dedicated to growing and learning alongside our clients.


Our services include


Contract negotiation: Securing the best possible terms for athletes and teams, ensuring their interests are protected and maximising their earning potential.

Brand development: Crafting a strong, recognisable brand that is true to the client, enhancing their marketability and opening up new opportunities for partnerships and endorsements.

Career & long-term development planning, from identifying goals and opportunities to making key decisions that shape the future for the athlete or team.

Sponsorships & endorsements: Searching for and securing lucrative sponsorships and endorsements that align with the athlete’s or team’s brand and goals.

Public relations & media management to build and maintain a positive, influential presence in the sports world.

Legal & financial planning support to protect and grow our clients’ wealth.

Team management consultancy, ensuring strategic growth and operational efficiency for sports teams.


Our approach


Client-centered focus: We always prioritize the needs of our clients, working closely with them to craft effective strategies that align with their personal and professional ambitions.

Strategic advocacy: We act as powerful advocates in every negotiation on behalf of our clients, securing the best terms that elevate their careers and support their long-term goals.

Proactive management: We remain vigilant, anticipate challenges and seize opportunities.

Holistic support: From career guidance to personal development, we provide comprehensive support and care, covering every aspect of our clients’ lives.